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CONTIKI BRAND STRATEGY - DE-TOURING SINCE 62'

CONTIKI - DE-TOURING SINCE 62’

Contiki, say the name and you immediately think of obnoxious drunk teens, spewey buses, and waiting in line for hours at the louvre. We were tasked with a strategy to change that. How we did it?, by de-touring the company.

Credit:

Chief of Integrated Services: Natalie Musico - Planners: Vince Usher, Max Learmont - Writer: Craig Merrett - Art Direction: Zac Goldberg.