THE HOUSE OF USHER
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THE REAL STATE - CANNES YOUNG LIONS SILVER

THE REAL STATE

‘The Real State’ is a strategy Max Learmont and I developed within a 24hr timeframe for Mission Australia. A charity that aims to end homelessness. By flooding Realestate.com.au (Australia’s most popular real estate site) with fake listings for homeless dwellings, creating a fake estate agency shopfront for ‘The Real State’, and fake for sale signs that shared the personal stories of homelessness around our city, we hoped to make obvious in a confronting way the real state of things, you know, just how ‘out of whack’ our priorities are as a property obsessed society.