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TOURISM AUSTRALIA - #GAPHERE

TOURISM AUSTRALIA - #GAPHERE

How do you increase the uptake of working holiday visa’s in Australia? Recruit the Obamas of course…

Tasked with the challenge of increasing tourist visitation as well as working holiday visa’s by an insane amount, we found an opportunity TA couldn’t resist. With over 40million 18-30 YO’s in the U.S, why were they only making 7k Aussie Working Visa applications a year? And why was Sasha Obama the solution?… Read to find out.

Credit:

Planners: Vince Usher, Anna Awosika.